_
Annie Lee
DIGITAL CREATIVE CONSULTANT
I’m a designer and digital marketing specialist with almost a decade of experience in digital communications and content production. I work with individuals, niche brands and large companies within the design, architecture, and professional service industries to enhance brand awareness and business development pursuits.
Mixing data & design.
In today's competitive marketplace, it's important for brands to establish their digital presence by knowing what makes them unique and keeps their stakeholders engaged. I mix data analytics and design thinking in my approach to digital content and campaigns, specialising in the following:
— Digital presence & search engine optimisation (SEO)
— Content strategy and production
— On-brand visual communication
— Digital campaign management
— Social media management
— Project management and stakeholder engagement
— User Experience research and design
DEFINING DIGITAL MEDIUMS
I've produced and managed websites, microsites, online articles, podcasts, videos, social media content, email direct marketing (eDMs), virtual presentations, curricula vitae, private tenders and public bid submissions.
Case studies: Architectus Student Hub
& Billard Leece Partnership
QUALIFICATIONS
As a continuous learner in an ever-transforming field, you’ll find me consistently progressing my expertise through research, testing and practice — but here are some formal qualifications I’ve picked up along the way:
— Diploma of Business, Sydney - 2010
— Bachelor of Design, Whitehouse Institute of Design - 2016
Designer of the Year Award Winner, WHID 2016
Designer of the Year Award Winner, WHID 2015
— Intro to UX/UI Design, Design Centre Enmore - 2019
— Creative Direction for Digital Media, University of the Arts London - 2021
EXPERIENCE
Over the past seven years, I've practiced both in-house as a marketing consultant and have been engaged as a freelance creative on various projects. I've presented as a guest speaker at the Whitehouse Institute of Design and also volunteered for NFP industry bodies within design and architecture.
BRANDS I'VE WORKED WITH
"Annie is a delight to work with and very well-liked by everyone in the company. She is enthusiastic and energetic.
She helped put together the copywriting for my company's new website and the result is fantastic. I was impressed with her creativity and dedication during the time we worked together. She would be a true asset for any company."
_
mai ha, BUSINESS OWNER & CLIENT
I often travel and work remotely,
currently in Sydney, Australia
(+61) 0439 630 276
by.annie.lee@gmail.com.au
